analysis- mobile information war midfielder, who can have the last laugh-（分析-移动信息战争的中场球员,谁能笑到最后）.docVIP

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2017-09-05 发布于浙江
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analysis- mobile information war midfielder, who can have the last laugh-（分析-移动信息战争的中场球员,谁能笑到最后）.doc

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analysis- mobile information war midfielder, who can have the last laugh-（分析-移动信息战争的中场球员,谁能笑到最后）

Analysis: Mobile information war midfielder, who can have the last laugh? Research papers Download News: advertising. subsidy. investment. Mobile market information war going on. News clients it has become a battlefield, old guns VS recruits, more than coexist, each play. Let’s take a look at what the participants have several parties: 1, portal type, force early. Users rely on the accumulation of the portal, with many years of experience in network operations accounted for a large part of the news client market share. Such as Tencent, Sohu, Netease news client. 2, the aggregate class, there are technical advantages. Recommendation engine based on data mining products to support large data, tailored for the mobile Internet, it can automatically recommend their favorite content based on audience interest. As today’s headlines, ZAKER like. 3, browser type, more like mobile Internet transformation tools APP representatives, such as the group UC mobile browser, QQ mobile browser Baidu mobile browser. 4, the traditional media category, backed by state-owned background, strong in content translation. First, the political impetus, more out of inner need, the major traditional media organizations have launched a news client, and the site, microblogging interaction. Such as People’s Daily, CCTV News, Phoenix news, surging news, financial magazines. Specifically, they do the main direction of the head of news and long-tail content. News has a high threshold, need a strong editorial team and product development operations capability, the four major portals, Tencent has more obvious advantages. For long tail information, competitive situation is more complex, everyone needs to read in different ways to carve up the user’s long tail. Not only the headlines today, every day Express, Zaker, etc., and even include UC, Baidu browser and other products, and even micro-channel circle of friends have made thermal paper ...... Several parties bat