analysis- mobile browser and mobile search penetration and offensive(分析-移动浏览器和移动搜索渗透和进攻).docVIP
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analysis- mobile browser and mobile search penetration and offensive(分析-移动浏览器和移动搜索渗透和进攻)
Analysis: mobile browser and mobile search penetration and offensive
(Research papers Download News) recently browser market is very lively, UC, 360 mutual reached the other side in the bustling heart of pinch each other, obviously, to see their plots: the accumulation of enough traffic, increase Imaginarium realized through search build barriers to competition from these perspectives, mobile browser war is actually mobile search battle!
This conclusion is based on three main areas -
A mobile user needs to get service-oriented information changes. Mobile Internet era, the browser has lost its uniqueness Internet portal, in addition, due to the constraints and real-time, Internet users in the mobile phone screen side is looking more and more good solution, instead of URLs indexed. From this point, the vast majority of mobile browser use in mobile search.
Second, the search is still one of the major browsers realized channel, whether it is 360 or UC fancy is the performance potential of mobile search, which is more profitable than selling traffic in addition to the conventional means of the PC era, the mobile client can Record the location information, the service life can become a local mobile search advertising customers, that is just one street shops will put ads here. This browser vendors, imagination is enormous.
Most importantly, from the industry perspective, the mobile browser barriers need to establish data by searching build the ecosystem, and then orders the world.
Here’s several aspects to elaborate how the mobile browser vendors struggle faced mobile search, and present the real situation of the mobile search market.
On Demand: dish I got the point that you can still taste, is really cool
PC era, the largest Internet portal than the browser, the user opens the browser and start calling-Fi, access to information content, and produce a huge user demand, suck together a large number of users, hence, have a terrible traffic distribution
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