analysis- new media credibility increases significantly（分析-新媒体可信度显著增加）.docVIP

Analysis: New Media credibility increases significantly (Research papers Download news) in the social transition is facing a credibility test of the Chinese media, especially in the micro-blog, micro-channel under the impact of new forms of communication, whether the public still trust the mass media? Recently at the First China Forum on the credibility of the media release lt; lt;transition gt;gt; Chinese media credibility survey report shows that the traditional channels of television, newspaper credibility still has advantages, and new media credibility increases significantly. The report by the modern advertising magazine and the Beijing Normal University, Laboratory jointly issued dissemination of results is understood that the survey is the credibility of our country’s largest media scanning, covering Beijing, Shanghai, Nanjing, Wuhan, Guangzhou and other 12 cities, including the People’s Daily gt;gt; lt;lt; nationwide, including 74 major comprehensive daily, CCTV, Hunan TV, Phoenix TV and other TV stations, People, Xinhua, Sina, Tencent, Sohu, Netease, Phoenix, Yahoo, etc. 8 major news sites and portals. TV Newspaper Network accounted for the major share of the Survey report shows that the total media are undergoing a structural change in ecological patterns among the one hand, in terms of coverage, although television, newspapers have advantages, but the new trend is clearly growing media, television, newspapers, Internet, radio, magazines, mobile phones This six distinct differentiation characteristics audience media channels, each channel change in a different direction, on the other hand, the credibility, the traditional channels of television, newspapers and credibility also has advantages, but the credibility of the new media increased significantly in absolute credibility of the above, television, newspapers living in two, in a relatively credible, and living in the top three of the television, newspapers, Internet and occupy a major share.