analysis- news client arena battle when the dust settles（分析-新闻客户端竞技场战斗,当尘埃落定）.docVIP

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analysis- news client arena battle when the dust settles（分析-新闻客户端竞技场战斗,当尘埃落定）.doc

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analysis- news client arena battle when the dust settles（分析-新闻客户端竞技场战斗,当尘埃落定）

Analysis: News Client arena battle when the dust settles (Research papers Download News) With the growing popularity of smart phones, the way people access information already changed. Moving news client with text, pictures, video, social networking and other forms of comprehensive reports to gain market acceptance. Wealth of information resources , real-time information push and active social interaction, mobile news client as a user preferred removable media. According to Analysys think tank released lt;lt; March 2013 China news client downloads gt;gt; monitoring report shows that as of March 31, 2013, Chinese news client market, the top three clients and downloads share, respectively : Sohu news 31.8%, 18.0%, Netease news, Tencent news 10.2%. For the few to provide news and information-based portal is the most important thing is to set your PC Internet portal advantages to the mobile Internet on the PC Internet era, because switching costs are low, users may simultaneously access multiple portals, but in the mobile Internet era, because its news portals and content provided by the client repeat rate is very high, the user chose a news client, usually will not choose a similar product. Now is the explosive growth of smartphones phase, these news client must first capture the user’s mobile phone, allowing users to install their own product first, because until the market matures, the user switches the client’s cost will be very high, news clients end of the war may also settled it. Initially, the only real force to do Netease news client, other portal companies are very calm and quietly watching. Industry until now only to find news client may develop into a new platform, or even par microblogging, micro-channel , which makes the major gateway to the company suddenly surge of interest, and even search giant Baidu are getting into the act to enter this market in recent days, Sohu news client announced a number of users billions of messages in the news