analysis- o2o marketing can maximize the interests of all movies(分析- o2o营销可以最大化利益的所有电影).docVIP
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analysis- o2o marketing can maximize the interests of all movies(分析- o2o营销可以最大化利益的所有电影)
Analysis: O2O marketing can maximize the interests of all movies
Free Paper Download Center News: With the continuing expansion of online ticketing services, and a large number of non-television movie capital of strong settled, ticket prices will continue to decline future then it is not the future of all the movie before it was released and released, had. O2O amount expand their marketing? for a similar problem, I say the spirit of vernacular way, chats with everyone.
First, O2O film marketing how to play?
Direct and simple thing to say, Tencent micro-channel, Sina Weibo Taobao movies, Guevara, time network and other online ticketing website, traffic to pay tickets online, buy nets fans holding tickets to theater tickets redemption code viewing that is. This sentence does not say ‘marketing’ flavor to many movies in order to increase attendance on the first day or the first, and will cooperate with the net ticket website, sell a part of a movie ticket. In this way, at least two a benefit. The first one, increasing the box office and the first day of their first box office, making a nice figure it out, so you can send propaganda news, manufacturing hot scene, so that more fans continued the next day admission. Second, it is based on kinds of hot scene prompted the film theaters in the next row, multi-row reflect the film. The more pomp, box office results obtained may be higher.
Second, O2O movie marketing success precedent was which?
The first successful precedent that I can remember, is lovelorn 33 days gt;gt; lt;lt; The film, November 8, 2011 release, the day is Tuesday. Three days before the total was 56.9 million at the box office. Until Friday, when that is, November 11, we called Singles schedule, single-day box office film output over 5500 million. And the same with the film schedule is two Hollywood blockbusters, one is lt;lt; armored steel fist gt;gt; Rise of the Planet of the Apes is a lt;lt; gt;gt; This two films, basically become cannon f
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