analysis- new media in the marketing chain connections among（分析-新媒体在营销链之间的联系）.docVIP

Analysis: New Media in the marketing chain connections among Research papers Download News: traditional media to get a quick second, third, N times the spread between people rely on word of mouth, and the new media, but they can rely on personal connections between people chain for a second, third, N, propagation, the former is very difficult to spread, which spread very easily, as long as the lift a finger can be obtained spread! Can be said that the future of marketing will go, connections chain marketing, spread through a carrier, and the impact of personal connections to his side chains, my friends, colleagues, relatives, classmates, etc. for product sales. Today’s new media, you can achieve this effect, such as micro-letters, microblogging, can put their own personal connections into which to operate, which is the power of new media, businesses can make use of new media marketing, from the customer’s marketing, extend itself to the customer’s personal connections chains. In fact, these connections chain, that is, we often contacts the theory of six degrees, all the people on earth can be less than five acquaintances chain linked with any other person, any person with a stranger no more than the distance between the six individuals. In theory, current U.S. President Barack Obama and I are separated only between the 5-6 people, it looks like we are far away from the target person, it seems unlikely that there is intersection, but suppose we can grasp one of the important nodes, can be very quickly establish a link between the characters and the important channels. This is six times the entire network of people there, and now Tencent friends network design, the inside connections chain, developed a network of people once, second degree contacts, through these functions, can quickly locate and match their own network of relationships. Sina microblogging, contacts recommend that when you look at a micro-blog after Fair According to Sina Weibo us