analysis of discussion automotive internet sales survey（分析讨论汽车网络销售调查）.docVIP

Analysis of Discussion automotive Internet sales survey Paper Keywords: automotive network the sales service development strategy Abstract: This paper surveys the current situation of the automotive Internet sales from the sales process and experience outlets, after-sales service, sales models to analyze the shortcomings of automotive Internet sales, and then some insights based on real case. First, the current situation of the automotive Internet sales Our first online shopping Motors case up to now, has been more than ten car brands try “online dealers. Taobao, led by network operators and FAW Mazda, Roewe, BYD, Geely automobile manufacturers based in different forms added to the ranks of online dealers “. achieved exciting results but did not like the car this large consumer online sales. specific performance: (A sales process is not a true network sales process normal network sales, in reality, the buyer need only sign for goods other programs chosen by the network operating businesses and logistics companies in collaboration car network sales, purchase is the only online payment of a certain amount of margin, After the transaction process or 4S shop in the location of the user. essentially the form of an online payment, shopping line “shop sells only” bare car The convenience far below the car 4s shop, reducing network purchased the enthusiasm. (2 experience outlets over the current automotive network sales, designated 4s shop on behalf of the exercise experience duties. Example, Geely Group Global Eagle Amoy Taobao Mall official flagship store, the blue-white panda paragraph only in the designated 64 4s shops have car actual experience, most cities have no corresponding experience store, which will undoubtedly reduce the customer purchased the enthusiasm. (3 service bottleneck worrying Car bulky goods Returns the high cost, the automotive network marketing online shopping mall stores generally do not accept “7 days unconditional