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analysis of drinks mall branding five methods(分析饮料商场品牌五个方法)
Analysis of drinks mall branding five methods
Free papers Download Center News: electric supplier brand has been the key to the electricity supplier website success, but also the willingness of users to key consumer website, there are a lot of wine Hydropower Company website traffic consultation, but The conversion rate is very low, and even some users under a single site, but immediately canceled and some do not believe the website payment system, do not believe in the authenticity of the website commodities, and choose cash, these believe that electric providers operating experience of friends very clear, so this does not trust What is causing it? I believe that it is the electricity supplier’s brand, users have not heard, have not seen the site, he did not dare buy!
A pass ten, hundred, hundred pass one thousand ..... diffuse out how to make the drinks brand Mall viral? Content of which is the author expressed today.
First, the brand positioning
Wine industry is not deep intake of electricity providers, a semi-mature stage, I believe that drinks mall to do branding, the first brand positioning is a prerequisite, that white is the “slogan” and shouting “slogan”, as send gifts Melatonin he interpretation of Melatonin is a gift, melatonin uses. “buy real wine on the Brewmaster network!” Another example involved earlier Hydropower Company Brewmaster network slogan “interpretation of the positioning of the wine, water and electricity providers and branding theme.
Of course, this is obvious “slogan”, like some other people such as liquor, know, know that this is a well-known wine Mall, which is invisible brand positioning.
Second, the hard-Canton
Hard advertising should be very familiar on television advertising, advertising on the network, this is a money-burning live Brewmaster network is a smashed through a large number of financing to buy advertising online line go hand in hand, for now Brewmaster network can be said to be the leader in the win
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