analysis of internationalization and localization on the parallel - to nestles successful marketing strategy in china for example（分析国际化和本地化的平行,雀巢公司在中国的成功的营销策略为例）.docVIP

Analysis of internationalization and localization on the parallel - to Nestle’s successful marketing strategy in China for example Paper Network: Paper Keywords: international localization Nestle Abstract: The wave of globalization, economic globalization, countries and international enterprises have access to Hangzhou, and actively participate in international competition, into an international enterprise. Chinese enterprises in the international market to face the process of internationalization and the drama of country-specific The problem of localization, while foreign companies enter the Chinese market in the process, while also facing the problem of localization. how companies deal with international issues at the same time solve the localization task is to explore the issue, bird with a little business success in China, Liang case, to analyze the problem of localization of international compounds, trying to enter the international market for Chinese enterprises looking for some experience to draw on. Enterprises to go cross-border business, you need to break out the product brand, not only to create an international brand, but also to make the brand in cross-border operations ‘localization.’ Shao Qingfeng, president of Kimberley Investments Limited in 2004 lt;lt;candidate to entrepreneursgt;gt; Summit on emotion: ‘The Chinese market may be the world’s most powerful local competition, competitive three-dimensional sense, complexity, and cost of the brutal of all second to none, so if there is no fear of the Chinese market mentality, then it can not consumers, competitors, have a full understanding of the market, in fact, I think the lack of many multinational companies have a learning mentality ... China very deeply ... this book, ten years may not necessarily learn to be, take five decades to learn. The most important thing is to learn the consumer’s understanding of the market’s understanding of Japan, Korea, Singapore Chinese market movements ar