analysis of network insurance development strategy（分析网络保险的发展战略）.docVIP

Analysis of Network Insurance Development Strategy Abstract: Network insurance refers to the concept of the network in terms of the insurance market or to the scope of operation, has a broad space for development, however, the network insurance as a new business model in China is still in the exploratory stage practicality, and its development is still constrained by many problems, this article from the insurance network to its own characteristics and the theoretical basis, combined with the new characteristics of the Internet age, analyzes the current situation and our network of insurance the main problems for our network of insurance advantages and disadvantages of proposed development and improvement Internet Insurance countermeasures. Keywords: Network insurance, commerce, insurance and marketing. An international network of insurance status quo. First appeared in the United States Network Insurance American National Bank Securities pioneered the first insurance sales via the Internet, only open a month for the sale of hundreds of billions of dollars in insurance policies due to American information technology and network development earlier in the network user quantity, penetration, etc., the U.S. insurance industry networks have obvious advantages. Britain is recognized as the world’s most developed countries, Internet Insurance, one of the UK network of insurance companies insurance products is not limited to car insurance, but also accidental injuries, health, family, property, and other range of personal insurance products in the past ten years , the network is developing rapidly in the UK Insurance, Insurance Online Insurance proportion to the share of total share increased year by year. 1997, the Italian insurance company KAS use Microsoft technology to build a set cost of $ 1.1 million insurance services network systems, and network with the latest offer. June 1999, Japan’s American Family insurance companies began offering online c