analysis of rhetorical features of advertising english（分析广告英语的修辞特征）.docVIP

Analysis of rhetorical features of advertising English [Abstract] As the English language differences and cultural differences, advertising the subtleties of English words, it is sometimes difficult to reproduce in Chinese This paper analyzes the rhetoric of English in advertising features. [Keywords] advertising English; rhetorical features; alliteration; onomatopoeia; simile; metaphor; oxymoron; dual; pun; anthropomorphic; repeat Advertising is a way to transmit information, the purpose is to sell goods, services, influence public opinion; advertising have persuaded functions, the aim is to promote public interest in the products or services and to purchase products or receive services as the economy the continuous development and the frequent exchange of information, advertising showing vitality, all the platform through advertising companies to expand their product visibility. advertising in the information age, can be described as ubiquitous, pervasive due to differences in English language and different cultural backgrounds, advertising the subtleties of English words, it is sometimes difficult to reproduce in Chinese. Advertising in English as ‘semi-literary body,’ said the advertising rhetoric often used in English means to achieve vivid, memorable results; enable consumers interested in the product, and then purchase goods or services. The following Analysis of Advertising English rhetorical features: 1, alliteration: the so-called head rhyme, is the emergence of successive words in the beginning of the same letter or voice, for example: sing a song of sixpence, or as thick as thieves in the English-speaking alliteration is more difficult to reproduce in Chinese . Alliteration More ads in English, or call to achieve realistic effects, such as: Johnson amp; Johnson’s an advertisement ‘Touch their Todays, your gentle touch can promote parent-child bonding and may help little muscles to grow. To your baby, your touch is love, and its pow