analysis on mode of transmission of traditional media and new media value realization and operation（分析传统媒体和新媒体的传播模式的价值实现和操作）.doc

Analysis on mode of transmission of traditional media and new media value realization and operation [Abstract] With the continuous emergence of new media, new media in people’s lives more and more widely, the traditional media has been more and more influenced by the challenges of the new media, traditional media and new media, however, is not contrary to the , from a macro point of view, the characteristics of the contents of the advantages of traditional media and new media, will be the general direction of development of the next Media Group, “Media Group” to build a new with traditional media groups or single media compared to the all-media group has a greater ability to control the resource, which will also become a full-Media Group holy grail attract advertisers. explore this trend from a marketing perspective to focus on the premise, as well as how to effectively integration of resources this trend. Marketing strategy [keywords] all media; propagation mode; The theoretical reform in the macro-perspective Marketing the new changes contributed to the new requirements of advertisers a consequence of the development of the information society is inflation of the information day, opened his eyes into the ocean of information. Massive, unordered, before the numerous People fall into a loss. For the consumer, the face of the complex flow of information, they are more inclined to believe around organizational and interpersonal At the same time, be able to directly affect the consumer groups, organizations, institutions and the voluntary organizations also large numbers in this case, for advertisers, consumers also increasingly showing a personalized and customized features become clearly visible by the occult and fuzzy, sharp drop in same budget can do mass communication activities What is the reason of the above changes? I think it is mainly from the following two aspects. Social values #8203;#8203;change. Transition from an industrial society to info