21世纪全球市场竞争的主要特点（Main features of global market competition in twenty-first Century）.docVIP

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21世纪全球市场竞争的主要特点（Main features of global market competition in twenty-first Century）.doc

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21世纪全球市场竞争的主要特点（Main features of global market competition in twenty-first Century）

21世纪全球市场竞争的主要特点（Main features of global market competition in twenty-first Century） The home page news center of my personal friends friends add comments (0) (0) notification system (0) news station (0) not only hang chat | personal space logistics management | set | out of Qiu Shouhuas dress The home page blog album | personal files | friends see article The main characteristics of the second festival in twenty-first Century the main features of the competition in the global market 2007-10-23 07:37 second section of the first chapter, the global market competition in twenty-first Century Echoing with the tough market environment is the characteristic of market competition is also changing. With the development of economy, the main factors affecting the competitive advantage of enterprises in the market is changing. Understand the main competitive factors influence, for enterprise managers to make full use of, to obtain the biggest competitive advantage is very important. Compared with the features of market competition in twentieth Century twenty-first Century, the competition has new characteristics. 1. product life cycle is shorter With the diversification of consumer demand, the enterprise product development ability has been improved. At present, the development cycle of new products abroad greatly shortened. For example, the development of ATTs new phone time from the past 2 years to 1 years; the Hewlett-Packard Co new printer for shortening the development time from the past 4.5 years for 22 months, and this trend continues to strengthen, as shown in figure 1-1. And this is the appropriate product life cycle is shortened, the innovation accelerates. Because the product retention time in the market is greatly shortened, enterprises in the product development and time to market scope is more and more small, the tremendous pressure to the enterprise. For example, the computer is almost a listing has become obsolete, even some consumers are too busy to attend to