analysis- p2p net loan industry in the future competitive landscape complexity（分析- p2p网络贷款行业未来竞争格局的复杂性）.doc

Analysis: P2P net loan industry in the future competitive landscape complexity (Free Paper Download Center News) P2P net loan biggest advantages is difficult to cover traditional bank borrowers in the virtual world can fully enjoy the efficient and convenient loans. Is an analysis of P2P net loan industry below. In recent years, the rapid development of P2P net loan and matures, the industry ‘reshuffle’ has been heating up. For businesses in 2015 who want to enter the industry, faces enormous challenges. Then the future net loan market will show what kind of competition it? Competitive industry giants For now, the top ten of the industry giants are divided into the following three categories: 1, the platform by the company as a powerful backing, have strong financial support is its advantage. 2, the platform has a professional marketing management team, the quality of the brand is its advantage. 3, the platform has a state-owned background, strong credibility and credit capability is its advantage. These three types of platforms with their own characteristics in the development of the industry plays a pivotal role. For more information, please consult the hall China report ‘issued by China P2P industry market competition and investment risk analysis 2014-2018 Forecast Report.’ Large and in order to survive Due to constantly regulate the market, increasing competition, the cost of the entire industry is also soaring, all the time the loan is not a test of the network marketing business, capital, risk control, management and other comprehensive ability. Small platform in these areas tend to be lacking, the other hand, large companies with extensive financial experience and excellent human resources, based on their own chain of financial products, once launched, will form a huge competitive edge in the market, can only do small platform equaled. Traditional financial transfer obvious advantages online business As the industry continues t