Analysis of the air to the water heater road network marketing（分析空气热水器道路网络营销）.doc

Analysis of the air to the water heater road network marketing Free papers Download Center News: network marketing operators of air to water heaters there are many problems and defects, but the network marketing of air to the water heater must be the future trend. Enterprises to make good use of the network channels for the development of air heaters can push on a new level. Network marketing impact of air to the water heater market development Air to the water heater products market has been able to quickly seize market, rapid development, no more than in the construction and promotion of the channels. Policy support for the 12th Five-Year Plan, so that air can be multiplied by the energy saving and environmental protection industry easterly air to the industry The backbone enterprise allows consumers to further enhance awareness of the air to get the media network of communication and publicity, so enhance the market share of the air to the water heater on the floor. example, in the 2010 Energy Around Events in 79 professional media reported 69 major online media involved in reporting, rolling broadcast 15 television stations, 135 professional graphic media reports. allow the air to the water heater as a fashionable topic was pushed to the front of consumers. In recent years, the rapid development of the network began to affect the economic life of the community, and slammed the traditional ideas and ways of thinking, changing the way people work, lifestyle, and even consumption patterns. Statistical report of the China Internet Network Information Center Chinese netizens reached 420 million as of the end of June 2011, the Internet penetration rate rose to 31.8%, while another statistics show that Chinese Internet users daily access time of 2.7 hours, higher than the 2.3 hours 0.4 hours the. DDCI Internet Data Centre survey, the total scale of China’s Internet consumption in 2009 exceeded 700 billion yuan, the report analyzes the behavior of Chinese co