Analysis- Reflections on Promoting self-management of micro-business marketing（做营销的分析,反思促进自我管理）.doc

Analysis: Reflections on Promoting self-management of micro-business marketing Free Paper Download Center News: With the development of mobile Internet, mobile phone, iPad and other smart mobile terminals to support manufacturers developing rapidly, especially in the derivative represented. Derivative mainly relying on micro-channel platform of business activities, according to the main qualification derivative can be subdivided into two categories: business qualification has been made under the line operators or traditional commercial enterprises doing business in the micro-channel platform, these derivative let us call it micro-business ‘regular’; the second is natural relationships with business activities in the circle of friends, let us call this type of derivative derivative ‘guerrillas.’ As the emerging e-commerce business model, micro-business groups to market supervision work has brought new challenges. The author believes that strengthening industry self-regulation is to regulate derivative derivative business activities of a powerful starting point. Suggestions to strengthen self-regulation Derivative industry self-regulation is a necessary complement to the business sector to carry out credit regulation. Strengthen self-discipline, not to say that the business sector can be derivative deregulation, but should focus on strengthening the micro-channel operator administrative guidance to micro-channel platform as a bridge to strengthen supervision of micro-credit providers. For micro-channel operators, should closely follow the policy, play to their strengths, and play the role of industry self-regulatory organization under the government’s guidance. Establish a credit monitoring platform. Establishment of micro-credit monitoring platform provider, will involve derivative of registration, illegal acts, administrative punishment, justice, public service and other information, service quality is good or bad based on the derivative, con