Analysis- The Present and Future of Mobile Media（分析-移动媒体的现在和未来）.docVIP

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Analysis- The Present and Future of Mobile Media（分析-移动媒体的现在和未来）.doc

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Analysis- The Present and Future of Mobile Media（分析-移动媒体的现在和未来）

Analysis: The Present and Future of Mobile Media (Research papers Download News) With the emergence of new communication technologies, new media have emerged, the network’s growing influence of the media on traditional media to bring more challenges. Mobile media as the development time short and related technologies still need to break through the bottleneck, has yet to find a reasonable business model, but the phone has a huge user base due, will in the near future usher in the golden period of development, and further subvert the media industry market structure. First, the mobile media at a low stage of development I believe that, in terms of mobile media business models, business model and business model, is still in the exploratory stage. First, mobile media, especially run by traditional media to take a more cooperative mode of operation. Currently, mobile media mainly take the following manner. First, the traditional media + SP (ISP) + telecom operators to set up the operation mode of the mobile phone media, at present, the vast majority of traditional media are taking this approach in this business model, the traditional media content, SP provides application services, telecom operators to provide channels corresponding income generally in accordance with the content, SP, telecom operators business 25%, 25%, 50% ratio divided, of course, relatively strong content providers get into the proportion will be higher. Currently, many Newspaper Group newspapers reported total mobile subscribers in the hundreds of thousands of orders of magnitude, In a few million dollars a year income level. two traditional media and telecom operators direct phone media, such as Xinhua News Agency, CMMB (in mobile), etc. This mode of operation skip SP operators, or Traditional media acquisition SP operators, telecom operators or skip their platform to operate, such as China Mobile’s Zhuo Wang Technology, China Unicom’s new moment Inc. In this mode of operation, the trad