直销在台湾的发展史.docVIP

直销在台湾的发展史 , 09 2008, 22:36 on Saturday, 27 Since 80s, the direct selling industry over 20 years in Taiwan, according to the statistics of the world marketing alliance, the total turnover in 1999 Taiwan in the direct selling industry, to NT $35 billion 700 million, ranking tenth in the world, employing up to 2 million 810 thousand people, second only to the United States and even higher than Japan, such a brilliant achievement to prove, the direct selling industry in Taiwan in the past 20 years of effort, harvest and achievements have appreciated. Direct selling in Taiwan If the direct broadly defined as: through to the customers home or workplace to sell products so the use of the company and the industry the sales channels, which is called the direct selling industry; Taiwan largely inherited from the direct selling industry or direct sales system and practice in Japan, while Japan is the origin of the direct selling industry in the direct selling industry system and spirit. Experts believe that the traditional marketing should be the organization, scale and system of access or sales staff selling, while the pure historical point of view, the direct selling market in Taiwan should be in 60s life insurance, for example: Cathay, Xinguang, Qingfeng, Nanshan and other enterprises on behalf of. Later, in Taiwan English magazine as the leading direct selling books, also using foreign direct sales management system, general customers for this new sales service quite novel, and submit to the clerk of the reason to persuasion, so the two sides big gains, also laid the foundation for the related direct cause. In the development of the direct selling industry in Taiwan, the direct selling association undoubtedly plays an important role. In the late 1980, the Direct Selling Company of the United States and Japan poured into Taiwan. In addition to the Taiwan economic and social environment conducive to the development of the direct selling industry, partly because the two many