教案第9章价格决策新背景.pptVIP

Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 倘若这样做的成本低于因降价而引起的收入减少，B企业就应增强其产品的市场理解价值。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 企业为了能继续经营下去，保证生存，只能定低价，以期刺激消费，为企业的产品找到销路。所以只要价格大于变动成本，即能够补偿变动成本和部分固定成本，企业就能够继续经营，当然生存只能是企业的的短期目标，否则必被淘汰。 一般是在企业某一方面处于十分有利的地位，通过对需求、成本和可选择的价格的估计，确定一个能产生最大利润的价格，以求短期利润的最大化。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 需求曲线和供给曲线的变化关系，只说明了变动的性质和趋势，当研究价格变动对需求变动的相对程度，就要分析需求弹性。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 对采用售价加成率的商业企业来说，通过实践经验的积累，不同类型、规格的产品的售价加成率大都有一定的值。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan