for the consumer to explore the psychological insight and analysis of consumer behavior（对消费者探索消费者行为的心理上的洞察力和分析）.docVIP

For the consumer to explore the psychological insight and analysis of consumer behavior Paper Keywords: consumer psychology insight into consumer behavior Abstract: With the development of China’s commodity economy, changing consumer demand and the continuous improvement of social civilization, so merchandising has become increasingly complex. The consumer’s buying behavior by consumers of psychological factors, For the consumer buying behavior as possible, we must carefully analyze insight into consumer psychology, consumer behavior research. This psychological insight on consumer purchase behavior of consumers made their views. Foreword With economic development, improving people’s material life, an array of consumer goods growing selection of room, people’s demand has not limited its use to meet the functional, and more on the psychological level of satisfaction. In today’s competitive market, how to make their products stand out by consumers? how consumers consumption motives? how consumers after specific consumer behavior and to remain faithful to their products? how our products to meet the It needs a wide variety of material and cultural needs? Faced with this range of consumer issues, insight into consumer psychology and consumer behavior research is particularly urgent. 1 consumer market consumer insight The existence of the consumer in many forms, sometimes personal, it can be family, or by the unit, the company form, as long as consumer behavior has become the place we call the consumer. Consumers who purchase goods sometimes, but not must be a user, and sometimes both commodity buyers but also users from the social whole, this area in the commodity business is strong, the consumer is weak. enterprises have become strong, consumers have become weak , its root cause is asymmetric information, that is, consumers have far less than the amount of information companies producers face of so many commodities, such a great variety of sales strate