four mistakes to do high-end（四个错误做高端）.docVIP

Four Mistakes to do high-end Consumption upgrade, increased costs, increased competition, many companies have begun to advance to the high-end market, but many companies may be long-term operation of low-end products, that price, lack of knowledge of high-end market, do not do the house of sadness, low-priced quagmire not escape, stepped into a high-end misunderstanding. Misunderstanding one: high-end and high-end, value support Companies that do high-end packaging change, to raise prices, to spare the surface of the article can be successful. Do not you see, in case of 10 boxes of astronomical gifts crab, 600 grams sold for 2200 yuan, “incense” mustard, the market reflects the cold, not only did recognized by consumers, but aroused a lot of antipathy. why this is so, because consumers believe that the so-called high-end, but superficial, serious discrepancies in product value and price, the saying goes, is not worth the money! In fact, the nature of the high-end product value and brand value must be to work on the packaging, nor is it the more extravagant the better, a taste of the “soil”, close to nature, the original ecological, it is more to highlight the high-end. In the minds of consumers, the low-end products only with the most common material properties on safety approval like without the excessive publicity of enterprises, consumers knew the value of high-end products in addition to the material properties, as well as higher quality, scarce resources, cultural heritage, and even life style and other additional properties, if you can not allow consumers to support these values #8203;#8203;to generate recognition and resonance, all the high prices are castles in the air, so high-end products must have the strong support of the value not only to do sufficient to make a unique difference. Te Lunsu’s success is not simply raise prices and with a new packaging, but backed by the China milk are the core area of #8203;#8203;Lingle resource advantages, cre