from the list of the world#39;s most valuable brands of chinese enterprises internet mania（ # 39;年代从列表中最有价值品牌的中国企业互联网狂热）.docVIP

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2017-09-06 发布于浙江
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from the list of the world#39;s most valuable brands of chinese enterprises internet mania（ # 39;年代从列表中最有价值品牌的中国企业互联网狂热）.doc

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fromthelistoftheworld

From the list of the world#39;s most valuable brands of Chinese enterprises Internet mania (Free paper Download Center News) According to the latest reports technology blog VentureBeat, the well-known brand consultancy Interbrand released the 2015 global brand value rankings. In the list of 100 companies, Apple, Google, Microsoft, IBM has at least 5 consecutive years the forefront, highlighting the technology in the global influence. Who Interbrand is? The report issued by Interbrand said to have a certain influence and authority in the international arena, especially made for the brand evaluation. Who in the end it is it? According to the introduction Baidu Encyclopedia, Interbrand (International Brands Group) was established in 1974, is the world’s largest integrated brand consulting firm, dedicated to the world’s major brand customers comprehensive one-stop brand consulting services. Interbrand’s customer base covering about 2/3 of the Fortune Global 100 companies. As a global field of advertising, marketing and corporate communications leadership Herald - Omnicom Group (Omnicom Group) member companies, Interbrand has covered global network of resources, has so far has 42 offices in 28 countries. That is to say, a country of Interbrand brand consulting company, so they released the list has a certain value and significance of international reference. Because of its own expertise, and has a certain historical credibility. In the past 16 years, Interbrand study of hundreds of brands, in order to determine who is the most valuable brand, and to consider the establishment of a model. Although the current consideration of indicators is not very fine, but the assessment of Interbrand has considerable authority and reference value. Its assessment is based on three dimensions: the financial performance of the branded products or services, for the consumer buying decisions influence how strong competitiveness, but these are precisely the key measure o