from the conversion rate activity and loyalty effect of social media marketing（从转化率活动和忠诚社交媒体营销的效果）.docVIP

下载本文档

1
0
约8.62千字
约 8页
2017-09-06 发布于浙江
举报
版权申诉

from the conversion rate activity and loyalty effect of social media marketing（从转化率活动和忠诚社交媒体营销的效果）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

from the conversion rate activity and loyalty effect of social media marketing（从转化率活动和忠诚社交媒体营销的效果）

From the conversion rate activity and loyalty effect of Social Media Marketing Research papers Download News: [EDITORIAL] thought for ages Kai did not know what to title this article, maybe now the title is still not the best, but anyway I have to express their views. I am writing this article is encountered due to a few things that can be summed up with social media marketing are the effects of assessment related. 1,2011 when I ran enterprise microblogging, has done a couponing activity, just one hour (3600 seconds) with more than 1,200 people to lead an average every 3 seconds someone in a month later to monitor its usage up to 85%. 2, 2012 I am counseling a microblogging Amoy brand operations, import from microblogging site traffic conversion rate, customer price were higher than the average on the web 600%, about 13%. Figure 1 3, a few days before a Taobao friend told me that from the micro-blog users to the store to buy their scoring and evaluation is very high, higher than Taobao station’s other customers. It also reminds me of why the shopkeeper had accumulated microblogging year has brought sales of less than 10,000 million, and its activity is evident. Figure 1: An enterprise microblogging site to its diversion effect Although many people are aware of social media marketing is the trend, do not work, you can see the company or the boss, after all, to see the effect of output, so the effect of social media marketing, how to assess it is a headache. But I think that most companies fall into two difficulties, one evaluation system is not clear, that I do not know what indicators through a reasonable assessment, and the other one is not sure how to monitor these indicators, which can not be quantified assessments. If the results can not be reasonably quantified and recognized companies will not invest too much energy naturally manpower to do it, nor the confidence to do social media marketing. Of course, today I’m not telling you how to