from the pattern of changes in the world to see the brand#39;s development（从模式的改变世界的品牌,发展）.docVIP

From the pattern of changes in the world to see the brand#39;s development February 22, 1974, Mao Zedong talked about the division of the three worlds when meeting with Zambian President Kenneth Kaunda, Mao Zedong said:. ‘I think the United States, the Soviet Union was the first in the world centrist, Japan, Europe, Australia, Canada, is the second in the world. we are the Third World. ‘‘ United States, the Soviet atomic bomb that much, but relatively rich Second World, Europe, Japan, Australia, Canada, the atomic bomb is not so much, but not so rich, but rich than the Third World. ‘‘ Third World people a lot, Asia except Japan, are the Third World. throughout Africa are Third World Latin America is Third World. ‘ In the same year on April 10, according to Mao Zedong and Deng Xiaoping approved speech at the UN Special Session on raw materials and development issues, further elaborated the three worlds of strategic thinking. Now, four years later, the world situation has undergone unprecedented changes in Eastern Europe, the Soviet Union, East and West Germany unified, Asia, South Korea, Singapore’s economic growth, etc. to form a new first in the world, namely the US-led seven Summit (United States, Britain, France, Germany, Japan, Italy and Canada. From the standpoint of historical materialism, the world is evolving and changing, each country is constantly growing and changing, everything has its inherent law of development. Likewise, the brand is constantly growing and changing. We often put some brand positioning as a brand, or a second-tier brand, or third-line brand, why would such a position?-Called first-line brand is very strong in one area, market share, a near monopoly, three-line brand is very weak, low market share, awareness is not high, sales pitiful, in the middle is the second-tier brands in the low-end market have a certain awareness, sales volume is acceptable but compared with the large gap between brands , such as instant noodles: Hong *