fujian minnan region causes snack food cluster（福建闽南地区集群导致快餐食品）.docVIP

Fujian Minnan region causes snack food cluster Lift the southern region of Fujian, snack foods, we can more or less shouted several snack food brand, it is well known to the public, there Daly Park, Hunters, Foma, kiss, fnac, Golden Delicious Candy , like a lot, silver heron, Hui Kang, Crayon and so on. Why is the southern region could become snack food industry cluster, and developed many of the brand, has been affected by the concern of marketing and analysis, it was considered Taiwanese boss ‘victories’ of the Taiwanese spirit. Some people believe that dares please spokesman, daring ad. For these analyzes, the author holds that the southern region of snack food cluster development mature after floating on the phenomenon of the summary and conclusion, for it why can ‘root’ of the core causes and no inquiry. As a native of Quanzhou, I believe that the southern region of the cluster can be formed snack foods causes rooted in the southern region of the unique social environment, mainly in the ‘Unique Folk’ and ‘population structure’ on. Features folk cause large local demand for snack food If it is not authentic Taiwanese people can not understand the southern region is rich and varied folk customs. These folk customs, such as worship, weddings, birthday, etc., constitute a large demand for snack food, snack food security of these brands in the start-up when it has a base of stable consumer market. First ‘worship’ is the southern region of the most prominent folk customs. In the southern region of two Buddhist religion is taught simultaneously. Quanzhou area as an example, from the first day until New Year’s Eve, throughout the year, there are a variety of large and small two Buddhist teaching on worship behavior. Node like a big New Year’s Eve worship ‘On being’ home to worship God, all Buddhas; lunar January 8 at night to ‘worship God’; May fifth Dragon Boat Festival also home to all Buddhist worship God; Lunar July ghost section should ‘play light