full use of email marketing to enhance brand loyalty（充分利用电子邮件营销提高品牌忠诚度）.docVIP

Full use of email marketing to enhance brand loyalty Research papers Download information: via e-mail messaging is important in daily life one way communication, with the continuous development of innovative e-commerce, e-business marketing and began to become an important carrier settlement. Compared to traditional marketing and settlement, e-mail delivery faster, while its message is more abundant and direct. Let’s look at what is email marketing. According to lt; gt; Definition, “Email marketing is the premise of your prior permission by e-mail to pass valuable information to target users of a network marketing tool. Email marketing has three basic elements: user-based permission by e-mail delivery information, the information is valuable to users. the lack of a three factors, can not be called effective Email marketing. “ Thus, the real sense of the Email Marketing Email marketing is permission based Email marketing and user license different from spam, permission marketing approach than the traditional promotion or unauthorized Email marketing has obvious advantages, such as reducing advertising of nuisance to users, increasing positioning accuracy potential customers, enhance customer relationships, enhance brand loyalty, etc. Email marketing under license by the application of user e-mail address all forms of resources, can be divided into internal and external marketing, Email list Email marketing list or a list of internal and external short list within a list is commonly referred to as the mailing list, is the use of registered user information to carry out site Email marketing approach, the common form, such as newsletters, newsletters, electronic publications. Email marketing is a list of external professional service providers to use e-mail addresses of users to carry out the Email Marketing, which is in the form of an e-mail advertising service providers to send information Email marketing is permitted method of internet marketing as a relat