fun social marketing- hamburg manufacturing topic（有趣的社会营销u2014u2014汉堡制造话题）.docVIP

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fun social marketing- hamburg manufacturing topic（有趣的社会营销u2014u2014汉堡制造话题）.doc

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fun social marketing- hamburg manufacturing topic（有趣的社会营销u2014u2014汉堡制造话题）

Fun social marketing: Hamburg manufacturing topic Research papers Download News: Recently, the U.S. fast food giant Burger King on twitter to be “McDonald’s” attack the topic has hardly ever given, Burger King and stuck another topic, and that this matter stems from them a game application on facebook . U.S. fast food giant Burger King, who played by the intelligent application of an advertising campaign. Burger King launched a Facebook application, if a user deletes 10 friends on Facebook, get a free Big Mac in less than a week time period, a total of 83,000 passengers delete friends on Facebook, friends were deleted reached 234,000 people. Embarrass a lot of people is that if you are someone deleted, you will automatically receive this smart application to give you notice: tell you, you have become a victim of Hamburg. Deleted and you will appear in your “Original Friends’ Facebook page was deleted on your friends list. This is a classic case of intelligent applications, has triggered discussion of the industry, advertising effects, privacy, exchange of interests, or even “friends” are not too many other topics, all because of a hamburger and become sensitive. Facebook then blocked the smart application of Burger King, and issued a statement that this intelligent application contrary to privacy. Facebook that platform to allow and encourage intelligent application of innovation, but must ensure that applications meet users’ expectations of privacy issues Burger King application violates the privacy policy, because when you delete friends, the application will automatically notify other people. However, Facebook’s statement also criticized the industry suffered because intelligence applications auto-forwarding, when almost all the necessary means of network marketing, while Facebook is often limited in order to protect privacy in the name of user behavior, but also by many intelligent application developers criticized. Meanwhile, Burger King’s