geolocation data technology to promote growth in the 3-digit mobile advertising（地理位置数据技术在三个移动广告促进经济增长）.docVIP

Geolocation data technology to promote growth in the 3-digit mobile advertising Research papers Download News: According to foreign media reports, in the world used 1.2 billion in smart phones, 770 million support for GPS (Global Positioning System), location data has begun to “diffuse” throughout the mobile space. Location technology using mobile advertising effectiveness and its high price make the industry excited. Many mobile ad trading platforms have recently reported that the use of mobile advertising image location technology increased by 3 digits. The report also describes the location data to promote the growth of the mobile advertising business ways: #8226; Increase the value and effectiveness of advertising. Advertisers pay using location technology, advertising high prices. Few mobile ad network data show: the use of location technologies can enhance advertising advertising prices on AT amp; T’s mobile advertising network YPlocal banner on advertising research shows that users are geographically close to the business, helps boost ad click-through rate. ?Solve the e“latitude” fantasy in the mobile advertising market is often a topic of discussion, only 5% -10% of the mobile advertising with GPS latitude and longitude data generated by many advertising location data is not precise enough: zip code, city, IP and so on. ?Bregakthrough “geo-fence.” Partial support geographically strategic advertising platform has changed and no longer limited to “geo-fence.” They are no longer just use geographical data into regions, but on the broader categories of users, such as frequent users of the airport and the hotel will be considered to be business travelers, often receive relevant ads. breakthrough “geo-fence” for mobile advertising are two very important reasons: it converts the user location Advertisers can understand the language, can solve the issue of scale. ?Strengthen mobile search service. Intent to cause hundreds of thousands of small