global home appliance industry ten years from the scale expansion of the road to winning brand（全球家电行业十年后赢得品牌的规模扩张道路）.docVIP

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global home appliance industry ten years from the scale expansion of the road to winning brand（全球家电行业十年后赢得品牌的规模扩张道路）.doc

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global home appliance industry ten years from the scale expansion of the road to winning brand（全球家电行业十年后赢得品牌的规模扩张道路）

Global home appliance industry ten years from the scale expansion of the road to winning brand 10 years of WTO accession for China’s home appliance in the intense global competition in the market, not only rely on ‘large-scale manufacture of’ primitive accumulation to complete the implementation of the localization of its own rise, and accelerate the international expansion process, and actively to achieve from the ‘export’ to ‘Quality technology exports’ as the core of the brand influence expansion. From 200 billion yuan to tens of thousands of yuan, WTO 10 years, the Chinese appliance experienced a ‘barbaric growth’ in the local large-scale manufacturing, processing trade, globalization has made the ‘rapid’ development, the rapid success of China as a global home appliance manufacturing center of the strong position at the same time, Haier, Midea, TCL, Skyworth, Glanz and other home appliances for global enterprises grow giant. However, government departments and industry associations and other professionals in the eyes: ‘China’s home appliance industry is large enough and strong enough, faced with the challenge from China, Chinese brands made the transition to the task. Bigger brand and stronger core competitiveness of China’s home appliance industry in the future 10 years of facing new challenges. ‘ Astonishing decade: China Household Electrical Appliances to accelerate overseas expansion At present, the global market selling all household electrical appliances, China produced 45 products sales ranked first in the world, China Machinery and Electronic Products and out of Yao Wenping, vice president of Chamber of Commerce, said: ‘Since joining the WTO since 2001, household appliances electronic information products import and export volume has been increased by the $ 124,110,000,000 to $ 1,012,800,000,000 in 2010, an increase of 8 times the average annual growth rate of 23%, far ahead of GDP growth and the increase in imports and exports. ‘ China’s WTO