google advertising revenue growth re-accelerate- emphasis mobile value（谷歌移动广告收入增长re-accelerateu2014u2014强调价值）.docVIP

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google advertising revenue growth re-accelerate- emphasis mobile value（谷歌移动广告收入增长re-accelerateu2014u2014强调价值）.doc

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google advertising revenue growth re-accelerate- emphasis mobile value（谷歌移动广告收入增长re-accelerateu2014u2014强调价值）

Google advertising revenue growth re-accelerate: emphasis mobile value Research papers Download News: Google on Tuesday released its fourth quarter earnings report, the core business of online advertising revenue growth re-acceleration, which shows that Google has begun to understand the consumer shift to mobile devices will affect the trend of online advertising industry. Mobile advertising prices Recent quarters, from search engines Google, YouTube and other services advertising revenue growth slowed, which raises investor concerns. Mobile search in Google search engine gradual increase in the proportion of the total, while advertisers are start getting more mobile ads, however, mobile search advertising prices are usually less than half the desktop search. However, with the gradual increase in the price of mobile advertising, Google is easing the problems faced not included, including Motorola Mobility, Google fourth-quarter revenue grew 22 percent to $ 12.91 billion, reversing the previous few quarters, revenue growth slowing trend. It is noteworthy that in the fourth quarter, Google website advertising click price fell 6 percent, below analysts’ expectations of 8-12%. Additionally, Google ad clicks the fourth quarter of the total increase of 24% year on year, This makes up for the decline in advertising prices. For mobile advertising when the price will rise to the level of desktop advertising, Google CEO Larry Page (Larry Page) refused to make predictions, but he said that in the long term, the price difference will not be a problem. Google fourth-quarter profit rose 6.7% by the fourth quarter, driven by positive earnings reports, Google’s stock price in after-hours trading on Tuesday, U.S. stocks were up about 5 percent, to $ 738.13. Google advertising revenue growth was partly due to the higher price of tablet advertising. Advertising agency Resolution Media, said the fourth quarter, the Tablet PC platform’s search advertising prices