google and appsflyer to achieve an official cooperation for the marketing staff to provide application monitoring(谷歌和appsflyer达到官方合作为营销人员提供应用程序监视).docVIP
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google and appsflyer to achieve an official cooperation for the marketing staff to provide application monitoring(谷歌和appsflyer达到官方合作为营销人员提供应用程序监视)
Google and AppsFlyer to achieve an official cooperation for the marketing staff to provide application monitoring
On May 23, 2017, AppsFlyer announced a formal partnership with Google to establish an application attribution partnership. AppsFlyer and Google integration, so that marketers can get more powerful data indicators and a more simple configuration. Mobile advertisers can easily set up and run their Google marketing campaigns in just a few steps. With AppsFlyer, they can get more reliable and consistent performance data for a variety of Google advertising products, making marketing staff faster, easier, and more Seamlessly monitor and improve the performance of its marketing activities.
According to the (100EC.CN), with the AppsFlyer and Google to reach a formal cooperation, the entire mobile marketing ecosystem players will be faster, more direct settings and rich features to benefit. This powerful integration will enable new data metrics and simpler configurations to provide clearer reporting, simplifying unified layouts and other enhancements. Marketers will be able to better optimize marketing campaigns for different audiences. As an application attribution partner, AppsFlyer will provide advertisers with the latest Google app monitoring capabilities to share innovative results with global marketers as quickly as possible. Google will also provide a dedicated support team for AppsFlyer for advertisers.
‘Google’s mobile marketing channel, combined with AppsFlyer’s attribution and analytics capabilities, provides marketers with unprecedented opportunities to maximize performance by monitoring,’ said Elad Mashiach, vice president of partner development at AppsFlyer. ‘Our collaboration can give marketers insight, tools and coverage more to enable them to understand and optimize their overall performance and return on investment across the channel,’ he said.
According to the latest AppsFlyer Performance Index, which is a de facto resource f
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