goodbye shanghai back to see the nokia（再见上海回看到诺基亚）.docVIP

Goodbye Shanghai back to see the Nokia April 1, in a quite interesting day, ‘NOKIA Shanghai flagship store’ in the official microblogging announced withdrawal from the Shanghai market. Nanjing Road is located in No. 546, the world’s largest single-family Nokia flagship store in nearly five years of experience after the storm temporarily came to a close. Following a year ago shut down Beijing flagship store, this time to withdraw, the Nokia official claim is to optimize retail strategy. Heard the message, earlier in this flagship store opened in Shanghai to step I really emotion. In Shanghai flagship store opened at the beginning, it was also drawn into the grand posture shopped for a while, when the phone or tablet when the fresh stuff is hard to imagine a single brand mobile showrooms can have four floors, and the influx of fresh exterior decoration is to make people who can not help moving through them to find out. Unfortunately, less than half a lap stroll, I have to leave, but did not buy any of a product. Fancy bring curiosity and can not hide the emptiness empty brought, in addition to the display of a variety of sophisticated tools, and the individual characteristics of the new machine, as well as the brand’s call, but were not to have anything worth selling staying more than 10 minutes, product display or product display outside, a lot of models, the difference was small, many guests, but less interactive. Of course, when the shop strategy may contribute more to building brand awareness rather than brand preference, which is the large number of popular brands, domestic second-tier brands in the shop on East Nanjing Road important intentions. Daily flow of hundreds of thousands of tourists, do not buy products also took a lot of photos and countrymen to share. The so-called ‘Optimize retail strategy,’ it is a bit evasive. Nokia’s retail optimization indeed necessary, the former first brand after years of development of competition, Distribution an