guangxi tv international channel branding and business strategy analysis（广西电视台国际频道品牌和业务策略分析）.docVIP

Guangxi TV International Channel branding and business strategy analysis Abstract: In order to implement the State Administration of Radio, Film and Television, “going out to project” soft power to improve our external communication, the TV station of China’s provinces and cities set up international channels, foreign player wonderful program. Guangxi-based based ASEAN oriented the world to publicize the concept of Guangxi, was established in early 2010, international channels. Guangxi Desk international channels converge station within the excellent program, the majority of the dissemination of the contents of a cultural type of program. Looking at the operating conditions of Guangxi and program schedule, I suggested that the Government should increased emphasis on efforts, international channels do audience analysis, content production efforts to create features presided learning recommendations to the provincial station of the brothers. contribute exciting chapter in the country’s external communication. Keywords: Guangxi station; international channels; going out; external communication , China to strengthen external communication activities 1 The National Radio and Television “going out” strategy proposed for China’s voice to the world, to make the world countries, especially the major countries of North America and Western audiences, audience about a real understanding of major international issues stance, attitude and perspective; strive China’s radio, film and television in a foreign country can have with Western media competitiveness after many years of research, and actively implement the idea of #8203;#8203;”propaganda” on the basis of 2001, the State Administration of Radio, Film and Television Administration officially launched Radio, Film and Television “go global engineering. Enhanced enabling environment of unprecedented strength of influence in China, “going to engineering to seize the opportunity to take the initiative and achieved ver