geographical range of the three famous brand marketing- leading enterprises much to offer（地理范围的三个著名品牌营销u2014u2014龙头企业）.docVIP

Geographical range of the three famous brand marketing: leading enterprises much to offer Because of regional specialties is a public resource, so we are doing, many companies, industry chaos, profit is difficult. Has a certain advantage of the leading enterprises in the industry to take the lead in breaking the inertia of the way with the integration of resources, decisive shot, quick to the plate bigger, otherwise chaotic industry, bad money good money by flooding, not with the distance of your competitors, you most likely to be dragged into low-cost, low price - - shoddy fake quagmire. Blessing to that leading business integration industry, from the following five aspects. Firstly, the brand occupies a dominant position, to seize the cognitive Regional small businesses to borrow the reputation of famous open market, the overwhelming majority of the class name as the brand name products. Leading enterprises and SMEs from the brand name to differentiate. Outstanding business with the brand ‘authentic’, ‘authentic’ position, brand-name products in its class, so the brand name for the category to be higher than the category, with brands occupy a dominant position. On the one hand, enterprises can use and category names similar to the brand name, easy to have a direct association, such as, long a big fan of a ‘big dragon vermicelli made’ trademark ‘big dragon’ and the name ‘Longkou’ high degree of correlation, so that consumption of a large dragon were suddenly to remember his own. ‘Long a big fan of the boss is vermicelli ‘associations matter of course, the minds of consumers to establish a big fan of the dragon that is the best vermicelli understanding on the other hand, many famous geographical features a variety of stories and culture, brand names echoing with specialty culture, to create ‘traditional’, ‘classic’ image, such as operating characteristics of snack foods Beijing Beijing Imperial Food Park Food Co., Ltd., ‘Imperial Food Park,’ the brand name