guangzhou asian games posters on multi-modal construction of meaning（广州亚运会海报综合建设的意义）.docVIP

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guangzhou asian games posters on multi-modal construction of meaning（广州亚运会海报综合建设的意义）.doc

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guangzhou asian games posters on multi-modal construction of meaning（广州亚运会海报综合建设的意义）

Guangzhou Asian Games posters on multi-modal construction of meaning Abstract In this paper, Kress amp; Van Leeuwen’s multi-modal discourse analysis methods to Halliday’s functional grammar based on the theory of social semiotics as a theoretical support, analysis of the Guangzhou Asian Games poster reproduction of multi-modal texts, interactive forms three great significance of the construction and expression. Keywords: multi-modal interactive reproduction of meaning the composition of meaning 0 Introduction The mid-1990s, Kress amp; Van Leeuwen in the lt;lt;Graphics Readgt;gt; (Reading Images, 1996) first proposed a system of visual grammar analysis framework for multi-modal discourse analysis provides a theoretical basis and analysis. China’s multi-modal discourse analysis also has extensive research, Li Zhan son, HU Zhuang-lin, ZHU Yong-Sheng and others from the multi-modal discourse of social semiotics, multimodal construct, theory and research methods, were studied. At this stage, multi-modal analysis has been applied to the analysis of discourse in various languages, and was extended to a language other than symbolic resources. 1 Theoretical background More than 1.1 modal and multi-modal definition of discourse Modality (modality refers to the symbolic form of multi-modal integration of discourse is the result of a variety of symbolic resources. Multi-modal texts can be divided into static and dynamic multi-modal multi-modal discourse discourse. Which typically involves a sense organ, which may involve two or more senses. Guangzhou Asian Games posters related to the visual mode, two kinds of symbols, including language and image system that includes font, font size and font color changing symbols body, therefore, belongs to the Guangzhou Asian Games, posters, multi-mode multi-symbol system of discourse. 1.2 Theoretical basis Multi-modal discourse analysis of the main theoretical basis of Halliday’s systemic functional linguis