guangzhou pharmaceutical returned samples of expired drugs（广州医药样本返回过期药物）.docVIP

Guangzhou Pharmaceutical returned samples of expired drugs “Never Expires” Thing, continuing to do a year or two, may be interested in strategy, one team, one thing to do 8 consecutive years, and will continue to do so, is no longer merely a feelings that can be sustained. 2003 SARS period after October 2004, in the face of some consumers panic buying Banlangen facing expiration crash Banlangen many brands of varying quality status when he Guangzhou Baiyun Mountain in pharmaceutical companies (hereinafter referred to as Baiyunshan Chinese medicine, the director of Li Chuyuan Baiyunshan and yellow predecessor), lost in thought. As the accounting for the business leaders of the National Banlangen more than 60% of the market share for many years, Li Chuyuan After some careful consideration, to make a decision - the enterprise decided to come up with products, funds, across the country, with the latest batch of Baiyun Mountain Banlangen brand Banlangen expired products, free replacement of the hands of consumers. This is then gradually be known Baiyun Mountain and Huang family expired recalled (free replacement) mechanism. When first introduced, the activity lasted nearly six months, covering more than 30 provinces, autonomous regions, and the replacement of each brand expired Banlangen 1.2 million bales. Recycling expired Banlangen how to handle the problem before us. Fact, as early as the time to make this decision, Li Chuyuan had made up his mind, human, material, especially the capital investment is necessary, he is clearly the next steps. March 13, 2005, Baiyunshan Chinese medicine, held a press conference in Guangzhou, Guangdong Province, Guangzhou City Food and Drug Administration and other relevant government department heads, media witnessed the previous period expired drugs recovered unified destroyed , and formally presented the “family of expired drugs recovery mechanism. At the same time, the Baiyun Mountain Chinese medicine made a commitme