health communication is how realistic and the last three decades - comment on pseudo-health communication（健康传播是现实和过去三十年u2014u2014评论pseudo-health沟通）.docVIP

Health communication is how realistic and the last three decades - Comment on pseudo-health communication In 2010, the health communication field two newsmaker worth remembering that, Zhang Wu of the Lee a, a, the media portrayed as “health master fall in a crusade against the sound of the media. The other hand, packing the” master “ process, media publicity at the lack of rational and scientific spirit. we lack the spirit of reason and science and to mislead the public health communication is called “pseudo-health communication. The past 30 years, people thirst for health information has created a huge market, and health communication during this period quickly, gradually mature, but “pseudo-health spread” also inclusions which disappeared now, at different times have different form of expression, to sort out this process, there are many lessons to draw on. “Pseudo-health communication” has the following characteristics: First, the name of science under the banner of the dissemination of pseudo-science, that looks like the dissemination of health, but in reality to the commercial interests for the purpose of using a professional media planning and promotion measures. “Pseudo-health communication direct damage to people’s lives and safety, and indirect damage to the credibility of the media. Media packaging a “master.” Zhang Wu Ben and Lee a “pseudo-health dissemination of” shaping the “health master” Zhang Tao this did not received strict medical education, nor the medical licensing, but in newspapers, magazines, television, books, publicity, he is can be giving medical treatment the “good doctor”. packaging Zhang Wu this the has a wealth of experience and media resources publishing industry who Zhang Tao this can quickly become famous, thanks to a luxury packaging team and strong funding support. Lee’s fame also get the support of the media who’s He advocated the Taoist health, but many of his specific function is to expose this kind of “pseudo-heal