hengda ice fountain gold single product strategy（恒达冰喷泉黄金单一产品策略）.docVIP

Hengda ice fountain gold single product strategy Hengda selling water, beyond people’s expectations. Fierce competition in the water world first, the second is not easy to play Chu Mingtang. Many people may be Hengda ice fountain for comparison with the farmer spring when, ‘not all of nature’s water is good water, we are not handling the surface water, a water source for the global’ ad a while, a lot of people think that is for farmer spring to come, it is not true, Hengda ice fountain implementation gold single product strategy. gold single product strategy requires the individual elements of the brand, will do our best to become the first choice of consumers. First, chewed Hengda ice fountain ad, focusing on the last part - ‘one of the sources for the global’ implies a world of ice spring this layer of meaning, creating market advantages, chief position. Second, ice fountain as a category, described as the primary category. Humanity’s favorite water, one cold, but spring, at least beyond the Coca-Cola. Third, the rapid interpretation of himself as a world-class quality and world-class brand and I is the world’s deepest water Nongfushangquan advertising had to follow suit. Fourth, the leader image. Hengda ice fountain is not only the darling of the ad, the AFC endorsements, and the signing ceremony, a global provider of heroic moved to the Great Hall, succeeded in getting foreigners who believe the ‘world Evian, China There Hengda ice fountain. ‘water world a new player, there is no choice, and brothers and sisters of the domestic market plethora of melee, but directly targeting overseas markets. Fifth nod prices. Super and special prices through similar channels, nobility prices. Many people worry that ad again vigorous, vigorous Yahuo dealers, but there are parts of the city to see the train station and Carrefour, store and display position is not prominent, and even in the top shelf of frozen, ice fountain and consumers also still away, consumers ca