hengda ice fountain, under a fallen giant-（恒达冰喷泉,在倒下的巨人-）.docVIP

Hengda ice fountain, under a fallen giant? 2013, Guangdong Hengda football team shine in the Asian and international competitions, attracting the attention of many people, however, by the sudden emergence of ubiquitous Hengda Hengda brand ice fountain industry has been questioned and controversy. First, Hengda Group itself does not experience marketing consumer goods, ice fountain project Hengda join the army composed mainly of three types of people: one is lending Evergrande operations, marketing and management backbone, they Hengda There are loyalty and affection, but the lack of cross-industry experience, one is recruited by the school, young students coming out of school, they have only blood but no experience, and the other is the production company switched or dug up from various drinking water They are actually a group of ‘mercenaries’, the lack of Hengda Group’s loyalty and sense of belonging to them, the market is booming, then followed occasion pretentious, the market is not good, then wipe an oil decamp . This failure and then Shi Yuzhu giant group transformation from the Han to the field of health care card is very similar (although future Shi Yuzhu Melatonin big success, but early on they pay tuition billion Hengda ice fountain turned out not with them. not have strong capital, we can succeed. Shi Yuzhu in lt;lt; gt;gt; in my marketing experience, said: ‘Advertising fear change because you changed, you have lost the previous accumulation so we put ‘holidays this year, not gifts, gifts also received melatonin’ this. After slogan finalized, with thirteen years, the slogan is basically unchanged, but each year we become what forms now see, this is very good advertising effect. ‘ Now let’s look at a few ads Hengda: 1, Fan Bingbing endorsement ad: ‘Hengda ice fountain, a virgin forest in Changbai Mountain mineral, natural weak alkaline mineral water, a balanced variety of elements beneficial to human body, every day for drinking, appropriate healt