grew up on the happiness of jiangsu satellite tv.（江苏卫视幸福的长大。）.docVIP

下载本文档

2
0
约1.93万字
约 18页
2017-09-06 发布于浙江
举报
版权申诉

grew up on the happiness of jiangsu satellite tv.（江苏卫视幸福的长大。）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

grew up on the happiness of jiangsu satellite tv.（江苏卫视幸福的长大。）

Grew up on the happiness of Jiangsu Satellite TV. Establish the positioning of the “emotional”, from 2004 to 2010, upgraded to “happiness” positioning, Jiangsu Satellite TV constantly high across, to create a distinctive brand recognition and a strong influence on the national media brands. Channel has been the brand positioning as the core of the strategic development of Jiangsu Satellite TV, channel mechanisms, platforms, content, coverage channels, promotion, advertising business, innovative ideas to achieve the overall breakthrough. A. Brand positioning: depth across, from the “emotional characteristics” to “Happy Chinese” Jiangsu Satellite TV in the initial stages of the brand strategy, it was decided to characteristics of operation as a breakthrough, in order to obtain an exclusive and unique location in the hearts of the audience. 2004, Jiangsu Satellite TV through internal and external in-depth research and analysis to establish the brand positioning of “emotional characteristics”, in one fell swoop from the positioning of the provincial TV melee tight encirclement, and the value of the return, the ranking significantly enhance forward from the backward position, 2007 onwards, Jiangsu Satellite TV, a new round of channel restructuring, continue to hold high the “emotional” brand, the advantage of a breakthrough strategy, the larger emotional characteristics and brand slogan from “emotional world” to upgrade to the emotional world, cluster breakthrough channels of operation, making Jiangsu Satellite TV, high-speed advance the ranks of the best provincial TV .2010, Jiangsu Satellite TV in the new stage of development needs and JSBC brand planning, Jiangsu TV brand from the “emotional” to upgrade to positive brand slogan of “happiness”, the emotional world of happiness “is committed to building a national platform for the dissemination of brand advantage. We believe that such a value in today’s era of diverse,” happiness “located in the emotional w