group customers in the communications industry marketing strategy（集团客户在通信行业营销策略）.docVIP

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group customers in the communications industry marketing strategy（集团客户在通信行业营销策略）.doc

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group customers in the communications industry marketing strategy（集团客户在通信行业营销策略）

Group customers in the communications industry marketing strategy Abstract: With the development of communication technology and information construction in the depth of the industry, the Group increasingly personalized customer information needs, the importance of the group of customers has become more apparent to the basic task of the Group’s customer marketing is to stabilize the Group’s customers, the consumption of the communications industry the characteristics of long-term customer repeat purchase, the stability of our customers is an important marketing strategy, how to capitalize on this strategic customer base, and promote the steady growth, has become the focus of attention of telecom operators. Keywords: communications industry; our customers, marketing strategy. With the rapid development of China’s 3G cause of the communications industry has ushered in a new era of operations. Operators and managers of the major communications industry began in the market actively looking for new customers, which to a certain extent to improve the competitiveness of China’s telecommunications industry, more and more of the communications industry had to adjust its marketing strategy to continually increase their own competitiveness. Therefore, how to correct their own development in the communications industry to find the most suitable market needs, and develop their own economic benefit customers of the Group’s marketing strategy to become the most important development of the communications industry. First, the communications industry, the importance of the development of the Group’s customer marketing strategy. Important component of the enterprise for a customer benefits of the economic benefits of development, a good marketing strategy can not only improve the competitiveness of enterprises in the market in a short time, but also that the enterprises to open up a more bright future, so , of course, is no exception for the communications indust