group management weaknesses and errors（组管理的弱点和错误）.docVIP

Group management weaknesses and errors Including some listed companies, marketing and management of enterprise groups merely coordination, summary and simple planning functions, but subordinate enterprises simple M amp; Import Group platform, extensive backyard. Compared with the past, only to replace a larger grand name of the first, but rather ignore the high-end marketing management Effective management section - through the effective integration of resources, good strategic planning, strengthen the system construction, effective management, guidance, assessment, enhance the marketing strength and results of subsidiaries to enhance the overall value of the marketing system to create and output return. Make an inventory of resource allocation to enhance Efficient allocation of the Group’s internal resources and marketing network, to achieve the best marketing results. Overall planning product line, effectively put idle resources, deployment and assembly for the sales force, to consolidate and play the original dominant, strong, make up the weaknesses and disadvantages, affiliated companies and subsidiaries own way to change the past, each responsible for their own retention field, both production enterprise territorial planning, planning and deployment of our product range, the advantage of the resources and advantages of network resources give full play to the value and potential. Some good corporate abundant resources, a lot of idle symbol, but also an enormous waste. Some corporate team first-rate, but the product update is very limited, the team energetic enough to eat, to rely on outside play prey. Some companies product line, rich and fragmented, and some not own advantages, the marketing team can not keep up. In contrast, intra-group companies specializing in this category is more suitable to accommodate. Some subordinate enterprises of Chinese medicine known, but the concept of marketing and team strength is still very limited, the operation c