hengda ice spring i want to say to you（恒达冰春天我想对你说）.docVIP

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2017-09-06 发布于浙江
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hengda ice spring i want to say to you（恒达冰春天我想对你说）.doc

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hengda ice spring i want to say to you（恒达冰春天我想对你说）

Hengda ice spring I want to say to you Recently with two major events related to Hengda Hengda football that won the AFC championship and took the opportunity to market Hengda ice fountain, the former one is the focal point of Chinese fans, the latter on behalf of another is a strength of the high-end water brands to join this ‘do not look good fun’ high-end water market. Hengda ice fountain profile listing data which caused the author of several concerns: 1,350 ml Suggested retail price 3.8 yuan / bottle, two, the first phase of production capacity 1.2 million tons (12 billion retail sales, estimated at about 160 million boxes, three to five years planning capacity of 10 million to 20 million tons .3, investment 10 billion yuan. These data all point to Hengda ice fountain is positioned to do the popular ‘Midrange water’, regardless of product attributes or market positioning compared with the current national recognition high Kunlun mountains natural mineral water is consistent and unified King A slightly water ice fountain for Hengda market positioning and strategic objectives, which I propose the following: First, the expected value of a product directly determine the product’s pricing, market distribution, and marketing system to build sales, marketing strategy, but Hengda official target market pricing and the recent sales of the existence of a paradox. Refer to the same price of the Kunlun landscape, its development from 2009 to now, although its success laid the industry leader, but sales have not yet exceeded 1 billion (10 million boxes, while the overall market, the domestic high-end water also 100 billion or so, Hengda ice Stephen 3 years to achieve 160 million boxes (the author from the perspective of the most cautious estimates Hengda target price on ambition probably have to start changing, 350ML3 yuan / bottle retail price is most suited Hengda ice fountain, slightly higher than the King (2.5 yuan / bottle, from King 12-13 year sales growth perspe