hotel internet marketing potential yet to be excavated（酒店网络营销潜力有待挖掘）.docVIP

Hotel Internet marketing potential yet to be excavated Research papers Download information: For the hotel, because of their convergence-based products and markets become saturated, in order to expand the marketing area, the hotel especially for Internet marketing, along with the rapid expansion in the virtual world and spread their global sales network. There is no doubt that the Internet bubble disappeared in the energy, its still an impressive showing, it is rapidly penetrated into every aspect of our lives, and thus demonstrated its controlled quickly, especially in the changing and expanding the purchase of the way goods and services, the more prominent. For the hotel, because of their convergence-based products and markets become saturated, in order to expand the marketing area, the hotel especially for Internet marketing, along with the rapid expansion in the virtual world and spread its global sales network network the status of sales channels, the overall sales volume is low. In China, due to family computer is not completely universal, so the development of the Internet itself is not perfect, its functions have to be aware of and fully exploit the user, but virtually all analysts agree that this situation will be fully within the next five years improvement of the Internet sales capabilities will be upgraded to the forefront. Hotel construction site not very professional, home does not attract customers First, our hotel marketing, “grabbed” the awareness has affected the construction of the hotel website hotel website marketing goals are not clear, there is no basic classification, all hotels are trying for all staff to marketing, the result is the core product is not only prominent, Sales performance improvement is not obvious main content, while the home page are generally fits the pieces of pictures and text description of this picture is nothing more than pieces of the hotel exterior, lobby, rooms and restaurant photos. All of these