hotel on the promotion of economic development of the cultural factors of differentiation（酒店的促进经济发展差异的文化因素）.docVIP

Hotel on the promotion of economic development of the cultural factors of differentiation [Abstract] Since 1997, the economy hotels in China’s vast land everywhere, Fujian, etc. for many scholars and experts to be a lot of research and exploration, according to recent years, the research point of view, on the whole, the budget hotel into a homogeneous state of competition, competition in the market means that a single, blind expansion, etc. to join. I will address this phenomenon to the hotel as the starting point for cultural differences in economic development of the hotel to do some preliminary exploration, mainly related to the core to the surface three cultural dimensions: the value of culture, the implementation of culture, material culture, which values ??loyalty and internal marketing culture from the start, the implementation of culture from the core values, brand culture, employee services, employee training started, the design of material culture from the rooms, green rooms to analyze, reflect the entire article from the hotel and cultural differences of working on the development of enterprises will have important implications. [Keywords] economy hotel development of cultural differences In February 1997, Meilong Shanghai Jinjiang store officially opened, marking China’s first economy hotel chain was born in June .2002, from the first trip and Ctrip joint venture set up as hotel chain, and further strong Hotels in China to promote the development since August 2005, the Ministry of Commerce made it clear that economic development in the type of hotel, its strong development momentum more crucial is a famous brand ‘Home Inns’ ‘JJ Star’, the international brand ‘Super 8 ‘‘ Ibis ‘, as well as regional brand’ 7 days ‘‘ Xinyu Star ‘and other hotels have to conquer new territories in the country of China the number of budget hotels and hotel rooms from 23 in 2000, 3225 increased rapidly between 2005, 522, 56854, 2006, 908, 98817 and 2007, 1067, 116,