household paper industry homogenization dilemma（生活用纸行业同质化困境）.docVIP

Household paper industry homogenization dilemma From 2013 onwards, Heng Paper, Vinda Paper, Gold Hongye Paper, Shun Jie soft tissue production of these giants can begin massive release, Silver Pigeon Paper, Chenming Paper, the U.S. Virgin Paper, Xinyang Paper, Sun Paper, etc. These non-living tissue oligarchs also strong entry, and many fewer than one million tons of production capacity rapidly approach, depending on the tissue paper industry is playing the role of final salvation With the domestic economy into stable period of development, coupled with slowing growth in the industry of high-end products, the massive production release paper companies make life feel the slightest chill, because these enterprises to increase the amount of incoming and body are very large, frequently is the width 5600mm, speed 2000m / min, an annual output of 60,000 tons of giant machine, is no reason for them to buy such a large machine? big machine can really make the best product and is suitable for new entrants to the firm? living with Paper industry is a capital-intensive business, products are low degree of concern, with advanced technology, patent protection, and so do not have much relationship with similar equipment and materials can make consumers regarded the same product, which That’s why many companies in the industry’s competitive environment, usually used as the price of this primitive and barbaric means of competing for market share reasons, the industry shows the brutal competition in the market. Could life have to repeat the paper industry domestic appliance industry, mistakes do? price competition, new entrants to this simple strategy marketers can think of, really can save in the competitive environment of a firm? Since the competition in raw materials, production, technology and other sectors of the front difficult to widen the gap, then how to get healthy so that enterprises continue to grow it? Obviously, if a tissue business in order to obtain market competiti