household water purifiers and air purifiers to explore marketing（家用净水器、空气净化器探索营销）.docVIP

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household water purifiers and air purifiers to explore marketing（家用净水器、空气净化器探索营销）.doc

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household water purifiers and air purifiers to explore marketing（家用净水器、空气净化器探索营销）

Household water purifiers and air purifiers to explore marketing Initial contact with home water purifier products in 2005, Shenzhen is one called ‘spring come,’ the company invited me to their marketing company to discuss cooperation, went to know the company has a planning company in cooperation with Shenzhen, just cooperation find an unpleasant thought, when it simply with the company’s boss to eat in the cafe chatting a bit, I can not provide better marketing ideas, so then do not achieve cooperation. The contact with the air purifier water purifier much earlier than it seems, that was entrusted to me by the Midea Group, a microwave as they do throughout the air purifier products to promote, then we provide a preliminary planning ideas for the United States in the microwave division Although the program was recognized by the management of the United States, but do not know why, the United States and later canceled the product of the project, the final product does not launch, our project also interrupted. 2010, when they should be invited Hunan Broad Air Conditioning, visited the building and their far-air purifier products, this time I did not know, actually also ambitious production of air purifiers. Today, after a lapse of nearly a decade later, I received an invitation in Shenzhen, a brand of water purifier industry has high visibility, and came to understand the development of this industry is so slow, it is said that the brand is still relatively early in the country than springs come even earlier had planned to find the company’s cooperation, but I do not understand is that this brand made nearly a decade, even sales of less than a one hundred million! This can not help but make me feel disappointed! The birth of an industry, the first company to enter the absolute advantage, you can own independent product concept to cover the entire industry category title, so as to occupy the commanding heights of industry, and then become a true industry lea