housing enterprise entered the era of micro-marketing（房地产企业进入微观营销的时代）.docVIP

Housing Enterprise entered the era of micro-marketing Free papers Download Center News: With the rapid growth of the Internet continues to grow, and audience information needs, microblogging has become the most popular information exchange and dissemination of tools, one large user base and the efficient and convenient mode of information dissemination, but also to more and more real estate companies entered the “the microblogging era”, in succession to create their own official microblogging to test water microblogging marketing. SOHO China, Pan Shiyi, chairman, saying: “In a few years, if your house is not the Internet, it is unwanted.” Have camped the microblogging fangqi test the water “micro-marketing” Microblogging gt;gt; U.S. lt;lt; Times called “the pulse of the Earth”, although just 140 words, simple and refined, but the subject of ridicule are articles, a ripple. It is understood that the Fuzhou area real estate companies opened official microblogging account more than 30 enterprises or projects in which fans over a million have six up to more than 20 million people, Jinhui Group official microblogging number of fans, Fuzhou Hongxing International nearly 15 million people of concern. Rongqiao Group Brand Director Li Jun bluntly, the real estate business this year, if not play microblogging OUT the, Rongqiao many executives have settled microblogging. The Centaline Property is top to bottom are in micro Bozha camp, ranging from CEOs down to the staff, everyone can drive around them through microblogging, broaden the customer base, it is an effective means of social marketing. “As a point opposite the instant messaging tools, the emergence of microblogging broke the spatial distance in the marketing process, so buyers and sellers can use to communicate in a more direct way.” Journalism, vice president of the Chinese People’s University, doctoral tutor Yu Guoming says. In a sense, this new media platforms, microblogging is not just