how big a single product rapid growth-（单个产品快速增长u2014u2014多大）.docVIP

How big a single product rapid growth? In general, a single product strategy in the first to the second year of its listed at the beginning, is the most dangerous of the two, in this period, 80% of the start-up of a single product will collapse; if a single product strategy will not survive this in 2012, then it will automatically be eliminated. After this period, a single product strategy if you can live for 3-5 years, it means that a single product to find their place in the industry, has its own value. As long as no big wrong direction, it can live forever. Next, a single product strategy will enter the rapid growth stage. How big? How to become a big single product strategy? This is a single product strategy in the growth phase of the core proposition. The growth stage of a single product strategy, the new class has been through a lead-in period, successfully entered the growth stage, the size category will be further released, the entire category market will grow rapidly. At this time, the main problem facing the industry is not the discovery and development of the market, but ‘how to detonate?’ ‘How big?’ Problem category market. Old methods can not solve new problems, ideas determine! Shanghai unrestricted warfare Consulting Shen Zhiyong that: a single product strategy for rapid growth phase with a single product introduction phase strategy is different strategic key point at this stage is no longer a pilot and to the point, but large-scale and fast as possible to seize market share. Sales for the king, the king of market share, this stage is the main way to victory. Business growth model, we must break the ‘opportunity-oriented + single point of breakthrough’ growth paradigm to the ‘price scale marketing tactics + + rapid expansion of’ change. The so-called rapid expansion, is an enterprise product focus at this stage to sell the largest price range and market level, through the external market expansion and internal management to adjust