household electrical appliance enterprises to promote the implementation of strategic analysis of circular economy（家用电器企业推广实施循环经济的战略分析）.docVIP

Household electrical appliance enterprises to promote the implementation of strategic analysis of circular economy Abstract: appliance trade-in policy to promote consumption, not only has economic effects, and specification waste home appliances recycling with environmental effects. Foreign experience shows that regulate waste home appliances recycling will affect the entire appliance industry chain structure and thus facilitate the implementation of circular economy appliance business strategy in mind, my household electrical appliance enterprises through the implementation of process reengineering should also be involved in recycling areas, business model innovation, extension of marketing and customer relationship management and other measures to promote circular economy strategy. Keywords: home appliance trade-in policy; home appliance business, recycling economic strategy, recycling First, the home appliance trade-in policy and environmental effects of the economic effects Since the second half of 2008, as the global financial crisis more significantly, our timely response plan to expand domestic demand, June 1, .2009, the State has implemented a policy of home appliances based on the launched the promotion of urban consumption of ‘home appliance trade’ policy, Beijing, Shanghai, nine pilot provinces and cities have officially entered in the implementation phase in August, according to Commerce Department statistics, as of December 30, 2009, nine pilot provinces and cities Total recycling old electrical appliances 4.026 million units, sales of new appliances 3.602 million units, sales reached 14.09 billion yuan. benefit over 3607 families / households, according to three quarters of 2009 listed companies reported in the implementation of home appliance trade policy. a number of successful third quarter sales of home appliance companies have significant revenue and net profit rose, Qingdao Haier third-quarter operating income and net profit incr